About me


I'm a digital marketer, writer/editor, misanthropic socialite and self-proclaimed Facebook statustician.

As the Sr. Business Development Manager at Unbounce based in Montreal, I tackle strategic partnerships for the Vancouver start-up & landing page builder.

In my spare time I'm the proud co-organizer of the Montreal Girl Geeks and have been known to wear a moustache when campaigning for Movember.

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New Adventures in Startupland

October 23rd, 2013 by Liesl received 2 Comments »

Last Friday I didn’t do something I’ve done religiously every week for years.

I didn’t submit a timesheet.

This seemingly slight change in my routine is synecdochic for a bigger shift in my career, and inspired me to post for the first time in far too long on this dusty personal blog (it’s not you, WordPress, it’s me) to put my billable boots aside for now, wrap my head around a new chapter in my career, and hang my hat in a SaaSsy new spot.

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Blasts from the Past: Epic Emails 1

May 21st, 2011 by Liesl received No Comments »
Bigfoot on a Laptop

When I searched on iStock for "email" and "silly," Bigfoot on a Laptop came up. How could I resist?

Every now and then a friend points me to some massive missive I wrote them ages ago and waxes nostalgic or ironic about its contents. It seems I’ve written some pretty epic emails, a few of them practically have LOTR-style soundtracks.

Most recently, I was served up a beast from 2005 wherein I let off a little post-MA job hunting steam with a silly list of faux employment priorities. Given where I am in my career now, I thought it was hilarious to read what 2005 Liesl was jokingly looking for in her first “real” job.

Excerpted below in order of importance:

1. Kitsch Value.
No joke, I actually just applied for a proofreading position for Harlequin romances. My interview preparation will consist solely of earmarking the words “bosom” and “shaft” in my thesaurus.

2. Vacation Time.
“How much vacation time will I get?” is the very first question I ask in an interview. Answer usually generates prolonged sulk and desire to move to Europe.

3. Location
Namely proximity of work place to bouncy castles and/or derelict warehouses. A busy gal’s gotta get firearm practice in somehow.

4. Sexual Harassment Policy
Preferably weak to non-existent.

5. Dress Code
Ultra-casual: if I can’t wear My Little Pony flannel PJs to work, I’m not interested. Also, crossing my fingers for “Naked Fridays” (see item 4 above.)

6. Free Indoor Parking
I may not own a car, and I can’t even drive, but I need underground parking for illegal solicitation, loitering and shady political dealings.

7. Flexibility
Management that won’t complain when I decide to upgrade my cubicle to a hot tub with built-in entertainment unit and mini-trampoline (also, if there’s space, a sliding desk).

8. Salary
I refuse to accept anything that is not paid to me in cash, in a brown paper bag.

9. Benefits
I refuse to accept benefits that do not fit in a brown paper bag.

10. Office Supplies
Infinite stock of company branded brown paper bags.

…and then I go on to bemoan the dehumanizing experience of unemployment and drift into an in-depth study of the idiosyncratic germophobia and karaoke obsession of my then-roommate in Toronto.

It’s neat that there’s this prolonged period during which emails to friends are the best chronicle of my life. But now with social media, I’m not doing as much of the one-to-one longform messages. There are plus and down sides to this I suppose, but regardless (and as the period between my last blog post and this would not-so-subtly suggest) I know that I need to get back to some more writing.

Oh, I never did get an interview at Harlequin, but thanks to Roget I still know plenty of synonyms for “bosom.”

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Hacking It

January 6th, 2011 by Liesl received 2 Comments »

I saw this post and I must confess I’m a little jealous of Montreal developers. And not just because we’ve all seen “The Social Network” by now so the secret is out: development is clearly pure sex, drugs and rock n’ roll. Task lists include: line of code, line of coke, bang groupie in bathroom stall (if this is not actually the case, I’ll have to write an angry letter to Mr. Sorkin).

No, that’s not why I’m jealous today. It makes me somewhat annoyed that my softer skill discipline doesn’t lend itself to cool, Google or Facebook sanctioned competitions like hackathons. So as I told Dimitry Zolotaryov over at WebIT, I think a PM-athon is in order.

But let’s face it boys and girls, such a thing would probably consist of a track and field type obstacle course involving thrilling activities like the following:

1. Speed ballpark estimating

Making up numbers faster than you can count.

2. Phone tag tug of war

Congratulations, you now owe me a call!

3. Synchronized emailing

Blitzkrieg replying is an artform.

4. Hunting for resources

Is your SysAdmin on a smoke break, gone for lunch, working from home or hiding under someone else’s desk?

5. 15K PowerPoint presenting

Only one can survive this marathon boardroom long distance endurance event.
 
6. Competitive motivational nagging

Panel judging awards points based on strictly regimented criteria.

7. Downhill cost control

Wrangle that budget into shape!

8. Critical path jumping

Timeline too aggressive? Do you REALLY need specs? Make a few experimental changes to process and hope for the best.

9. Freestyle synonyms

For such turns of phrase as “How Long?”, “When?”, “Deadline” and “Change order”.

So what are you waiting for, PMI: let’s get on this!

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Sad Baby Pumpkin FTW!

November 1st, 2010 by Liesl received No Comments »

Congratulations to Sad Baby Pumpkin (SBP) for having the WTF muscle to beat out all other contenders to win the iStock Comedy 3: Battle of Geddes-burg. You’d think that’d make SBP a little happier, but no….

Sad Baby Pumpkin

Sad Baby Pumpkin

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