About me


I'm a digital marketer, writer/editor, misanthropic socialite and self-proclaimed Facebook statustician.

As co-founder of Third Wunder, a digital marketing agency based in Montreal, I tackle projects, builds and campaigns for our clients.

In my spare time I'm the proud co-organizer of the Montreal Girl Geeks and have been known to rock a moustache when campaigning for Movember.

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Archive for January, 2010


iStock Comedy 2: Royalty-free Revenge

Sunday, January 31st, 2010

Since both my loyal and fickle readers are now demanding a new post, and since my Vote for iStock Comedy post received the most hits of any page on my blog, I thought I’d give the people what they want and serialize iStock Comedy. At the end of every month, I will bring you three […]

Interacting with Print 2: When Letters Attack

Monday, January 11th, 2010

The fight for funding to superimpose the digital paradign onto print continues! Mitch Joel, of Montreal marketing agency Twist Image, unleashed this gem on his blog. This time the offenders are at Stanford, where they are mapping out communications between 18th century writers (presumably in a bid to convince Voltaire to join Twitter posthumously) using very pretty colours, delivering epic […]

#CCCCFF – Facebook and the Amazing Technicolour Bra Posts

Saturday, January 9th, 2010

By now, even if you live alone on a small unnetworked island in the Caribbean, you’ve probably heard about yesterday’s breast cancer social marketing campaign that had women (and a few men, thanks lads!) posting the colour of their bra (or in some cases, the lack thereof). Millions whimsically played along, while a few detractors […]

Net Nostalgia 2009

Wednesday, January 6th, 2010

One of the only good things about being stuck in two airports and a plane this holiday season, was that I got to read the current issue of Wired cover to cover in one sitting (in addition to completing many crosswords, notes on my content plan for this blog, listening to music, and staring intently […]