About me


I'm a digital marketer, writer/editor, misanthropic socialite and self-proclaimed Facebook statustician.

As co-founder of Third Wunder, a digital marketing agency based in Montreal, I tackle projects, builds and campaigns for our clients.

In my spare time I'm the proud co-organizer of the Montreal Girl Geeks and have been known to rock a moustache when campaigning for Movember.

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Archive for the ‘Advertising’ Category


Guerillas in the Real-World: Nolita Tweetie Birds

Wednesday, May 19th, 2010

For those of you wondering (and there are fewer of you each day, Google tells me), I have not been blackmailed into silence by the Interacting with Print secret society. And the less said about my absence, the better (the interwebs are brimming with ‘Oh blog, how I neglected thee!’ posts.) Suffice it to say that: […]

#CCCCFF – Facebook and the Amazing Technicolour Bra Posts

Saturday, January 9th, 2010

By now, even if you live alone on a small unnetworked island in the Caribbean, you’ve probably heard about yesterday’s breast cancer social marketing campaign that had women (and a few men, thanks lads!) posting the colour of their bra (or in some cases, the lack thereof). Millions whimsically played along, while a few detractors […]

No Time to Brush? Chew Gum.

Tuesday, December 8th, 2009

Coming out of the metro this morning I noticed a disturbing ad for gum aimed at people too rushed in the morning to brush their teeth. It’s one thing to acknowledge every one of us may have been in that situation, but another to actually market to those who slack off enough on oral hygiene […]

An Arts Education is a Media Education

Monday, November 23rd, 2009

Some of my favourite classes in university were: Intermedia: An Art History course on performance/video art, experimental music, and the art scene throughout the 20th Century. I read Kurzweil for the first time and wondered what Socrates would think of mobile devices, given that Plato claimed in Phaedrus that he thought literacy alone would wreck […]