#CCCCFF – Facebook and the Amazing Technicolour Bra PostsJanuary 9th, 2010 by Liesl received 4 Comments »
By now, even if you live alone on a small unnetworked island in the Caribbean, you’ve probably heard about yesterday’s breast cancer social marketing campaign that had women (and a few men, thanks lads!) posting the colour of their bra (or in some cases, the lack thereof).
Millions whimsically played along, while a few detractors grumbled in the corner. Then, there was the usual round of aftershockers who (perhaps because they missed out on the first-round fun) posted socially aware messages in lieu of hues (donate here, post this instead, breastfeeding is good, etc.) Some criticized the campaign for deliberately locking men out of the fun (and perpetuating the incorrect assumption that only ladies get breast cancer), and many cultivated semi-mock outrage over the triviality of the campaign. What’s the point? How does this help? Right! Stop that, it’s silly. Very silly indeed.
Well, as we’re all trying to out-goose each other, I’d like to add my own ridiculous complaint to the mix:
What is up with the poor selection of bras on the market?
‘Black, blue, pink, red, beige, white and none,’ read the statuses in my feed…
What, no puce? No battleship grey, Bondi blue, burnt umber, goldenrod, vermillion or wallflower? It’s enough to make a girl want to burn the darn thing.
Do I fault the imaginations of women the world over or should I start sending letters to Victoria’s Secret? They should take a cue from cosmetics companies (now there is an industry clearly in possession of cutting edge synonym technology).
Clearly, getting women to mention their unmentionables was a much-needed inquiry into the sad state of affairs that is the average lingerie line-up. All this cunningly disguised as an awareness campaign for… I forget.
But at least we can trust whoever got the ball rolling to take action: we’ve done our part, now lobby those retail giants into a greater spectrum of colours in their palettes!
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