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I'm a digital marketer, writer/editor, misanthropic socialite and self-proclaimed Facebook statustician.

As co-founder of Third Wunder, a digital marketing agency based in Montreal, I tackle projects, builds and campaigns for our clients.

In my spare time I'm the proud co-organizer of the Montreal Girl Geeks and have been known to rock a moustache when campaigning for Movember.

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First Person Digital

February 21st, 2010 by Liesl received Comments Off on First Person Digital

You may have noticed my posts have dwindled to once a week as of late. Of course you noticed, it makes you angrier than a piechart missing recovered profits… Well, there is a reason for the cruel halving of my post time, and the reason is actually rather awesome: it’s First Person Digital.

Thatchers Abound

Frequent viewers of Stephen Colbert will likely be familiar will his concept of “lady balls,” or “Thatchers”, named after some dude who ran Britain for a while (thanks to Sophie for the link). Well, the folks over at the NFB and Studio XX are celebrating true-blue storytelling cojones by offering grants for six multimedia, new media and/or intermedia projects with budgets of $5-$25,000  helmed by brassy Quebec women. It doesn’t get much more awesome than that, if you ask me.

Boys Allowed

Despite the gyno-friendly concept, mixed gender teams are encouraged, and a preference appears to be given to work with a clear purpose (bonus points for socially conscious initiatives), innovative use of interactive technology and, above all, the desire and ability to craft narratives that make an impact.

Creating Content for Change

This afternoon First Person Digital held a wonderful online seminar with Erica Priggen of Free Range Studios, producers of such viral favourites as The Meatrix, The Story of Stuff and The Good Life. The talk was held online specifically to reduce her carbon footprint, which shows that “creativity with a conscious” is more than a tagline over at Free Range.

While her presentation raised many salient points (including one of the most succinct explanations of broadcast vs. narrowcast I’ve heard), my favourite part was where she outlined and defined the phases of a viral piece as: Message, Choir, Persuadables, Public. The first goal of a message-driven viral piece is to reach the choir, the people who preach that same message and have been waiting for the right summation in story form to share their values with their friends (the Persuadables). From there, the piece makes its way to the general public and develops a life of its own (which she admitted can occasionally be difficult to watch if the piece is politicized or torn apart, as Glenn Beck and other right-wing conservatives attempted with anti-American/consumerist accusations against The Story of Stuff).

Choose Your Own Adventure

It was a joy to hear Erica talk about modern myth-making and interactive storytelling, but an even greater joy to network with a room full of dynamic, energized media professionals from diverse backgrounds, all armed to the teeth with innovative and amazing ideas. I don’t know how the First Person Digital juries will narrow their selections down, based on some of the project snapshots I heard floating around today.

As you’ve probably guessed, I’m among those applying for a grant for a side project with a good friend and collaborator, which is why I’m down to posting once a week until March 1 (I know, it’s sad: but necessary). What does our project involve? Well, I’ll describe it more in detail over the next few weeks, but for now let’s say it’s a hyperdrama that combines live performance, multimedia (film, music and dance) and social media to tell the age-old story of boy meets girl (online); 10 years later, they meet for real…

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Posted under: First Person Digital, World Wide Wonder


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